Before understanding the Importance of branding – we will have a closer look at what is a Brand and its Branding! What is a Brand? When you have certain products or services that you have to offer and you give a name to it which differentiate it from the rest of the market, plus when… Continue reading Why Branding is Important in today’s era?
For an e-commerce brand, representing its identity and core values with authenticity is of utmost importance. It not only helps to impress the first-time website visitors, but it also assists with developing a strong, continuing relationship with the buyers. Invest enough time and effort towards branding for your e-commerce store and your reward will be… Continue reading 8 Tips to Develop an E-commerce Store that Showcases Your Brand Identity and Values
When it comes to branding and advertising, many brands usually stick to raving about how great their product/service is. While assuring customers about quality offerings is certainly important in any marketing strategy, for a brand to establish a strong and enduring engagement with its customers, it has to tap into the customer’s emotions. Brands that… Continue reading What Makes Customer Emotions So Vital for Successful Branding and Marketing?
Just like many other areas, artificial intelligence has paved the way for new potential and opportunities in digital branding and marketing as well. This sophisticated technology is helping businesses to understand the expectations and needs of their consumers in a much more effective way than before. The result? Businesses have the key insights required to… Continue reading Learn How Artificial Intelligence is Helping Businesses Become Better at Branding and Marketing
Programmatic advertising is a streamlined and effective approach to Digital Advertising. It makes it feasible for the advertisers to target the intended audience more easily and tap into the benefits of omnichannel marketing, thus helping them to showcase their brand more efficiently amidst the ever-growing competition in the digital space. Let’s learn the key facts… Continue reading Programmatic Advertising and Why Is It Important
It’s always fun to listen to a good, heart-touching story. As a brand, you can leverage the magic of storytelling to charm your audience. We’re talking about your brand story, a story that neatly encompasses different aspects of your brand. Having an engrossing brand story is quite essential for your digital branding. Before we get… Continue reading Learn What a Brand Story is and How You Can Create a Riveting Story for Your Audience
Today, a prominent digital reputation means everything. As a business, you’ve to think about what your strategy is for developing a powerful digital presence. The stronger is your digital visibility, the better are your chances of growing into a successful and popular brand. A great digital branding strategy is the only way you can ensure… Continue reading 7 Important Steps to Building the Ideal Digital Branding Strategy for Your Business
When your customers interact with your brand, they experience a variety of emotions, both positive and negative. But why is today’s customer sentiment so crucial for brands? According to studies, clients who have a favorable experience with your business are likely to spend 140% more. In addition, dissatisfied consumers are more likely to tell 16… Continue reading Customer Sentiment Analysis – What is it & Why is it Important!
In the media and in organizational behavior textbooks, the phrase “perceptions matter more than reality” is frequently used. Furthermore, we see how marketers and branding professionals frequently engage in perception management, in which they create a favorable environment for their items to be sold in the market. So if you wish to incorporate a beneficial… Continue reading Perception Management – What does it means and why is it Important
The Internet has evolved into more than a valuable tool for companies and individuals; it has also become a requirement of everyday life. This is the truth, whether we like it or not. Numerous individuals spend more time online than offline on weekdays, and the Internet is clearly the go-to repository for knowledge on nearly… Continue reading What is Digital Branding and why it is important for growth