Just like many other areas, artificial intelligence has paved the way for new potential and opportunities in digital branding and marketing as well. This sophisticated technology is helping businesses to understand the expectations and needs of their consumers in a much more effective way than before. The result? Businesses have the key insights required to deliver more superior quality of offerings and experience to the consumers. As a business that wants to serve and engage its customers better, you must know how this game-changing technology can be useful for you. Using this knowledge, you can devise more refined customer engagement strategies.
In this article, we’ll explore the various benefits that AI offers in digital branding and marketing.
Protecting brand reputation online
Online reputation management is one of the most important tasks for brands. With AI, brands acquire the capability to manage their digital branding in a highly efficient manner. AI can be of incredible help with monitoring online customer reviews. The negative impact of even just a handful of negative reviews can be far-reaching. Hence, it’s essential for brands to always be aware of what kind of customer reviews they’re getting online. This is where AI comes to the rescue. Using AI, companies can easily track customer reviews that are being posted online, catching any bad ones so that these can be properly handled.
Creating and curating relevant content
Content is an excellent way to engage the audience, but coming up with new content regularly isn’t easy at all. For humans, at least! For AI, though, generating different types of content as per requirements is no biggie. AI takes in the related data as input and then produces content based on this data. If you want certain content frequently or quickly, for example, reports, posts for social media, or news stories, then AI can work well for these purposes.
Of course, there are certain restrictions to the content creation capacity of AI. You can’t depend on AI to come up with content like editorial or opinion-based articles. Moreover, you also need human intervention to oversee other aspects of the process. So, you can’t leave everything to AI. Still, AI adds immense value to content marketing efforts, especially when you need lots of content quickly.
In addition to creating content, AI is helpful with curating content too. To each of your customers, you want to offer content that they are going to find useful and interesting. AI can provide personalized content suggestions to site users, crafted as per their unique interests and preferences.
Offering advanced customer support via AI-based chatbot
When customers come to you with a query, they want an answer as soon as possible. You can offer prompt and good customer support through AI-based chatbots. The great thing about AI chatbots is that they are available to help customers at any time of the day.
A lot of the time, some basic questions are quite commonly asked by customers. For your customer support staff, answering these frequent questions repeatedly might not be the best use of their time. Instead, letting AI chatbots handle such queries could be a much better idea. Customer support staff can step in for more intricate queries.
Another unique benefit that AI chatbots offer is their ability to handle several customer questions simultaneously. So, there could be many customers throwing their questions at the chatbot and it’ll be able to attend to each of those properly.
Making personalization possible like never before
The more personalized brand experience you can offer to your customers, the more successful you’ll be at becoming a part of their lives. This is just what every branding and marketing strategy aims towards. Through AI, you can ensure customized experiences for your consumers whenever they interact with your brand. Whether it’s giving meaningful recommendations according to their tastes or sending them automated emails, AI opens up many ways in which you can add a personalized touch to your engagement with customers.
Enabling you to make sense of the extensive customer data
The potential of a vast amount of data is realized only when it’s processed and analyzed efficiently for crucial insights. The customer data that you gather contains a wealth of insights, and you can leverage this wealth for making smarter marketing decisions using AI. The more extensive your customer data is, the more appreciation you’d have for the assistance that AI can provide with the processing and analysis. After all, as the size of data increases, it only gets more and more difficult to do the entire work manually.
Streamlining digital advertising for better process and outcomes
Precision and efficiency, are two essential attributes that any digital advertising campaign should have to deliver the expected results. Because of AI, it has become easily possible to build such campaigns and get the great results you want. Programmatic advertising is a superb example of AI implementation in online advertising. Placing digital ads such that the right users view them at the correct platform for the most impact, AI makes it all easy to accomplish. Modernizing how digital ads spaces are sold and purchased, AI has revolutionized digital advertising.
Summary
Above are just a few of the many applications of artificial intelligence in the areas of marketing/branding. There are several other benefits too that AI can offer. Email marketing, developing a clearer and better understanding of the customers, and predictive analysis, are a couple of other great examples of AI usage for marketing.
The impact of AI on marketing is huge. This transforming impact has now made it integral for businesses to include AI in their marketing strategies. Issues, such as negative user reviews, which posed a big challenge for businesses have now become a lot easier to tackle because of AI.
InstaVix, with its innovative AI-driven online reputation management solution, is helping businesses manage and improve their online branding. With the InstaVix tool, businesses no longer have to lose sleep over the bad reviews from users, since the tool helps in handling such reviews efficiently.
