The Internet has evolved into more than a valuable tool for companies and individuals; it has also become a requirement of everyday life. This is the truth, whether we like it or not. Numerous individuals spend more time online than offline on weekdays, and the Internet is clearly the go-to repository for knowledge on nearly any topic. This is wonderful news for businesses that use the Internet to build a digital brand, but many firms in a variety of industries are still stuck in the stone age when it comes to establishing a strong online footprint. As our lives become more and more interwoven with computers and the digital world, the necessity of digital branding has never been higher. This what we, Instavix, want to focus on in this article- what is digital branding and its importance.
So, what is digital branding?
Let’s start with the definition of “digital branding.” It’s a word that’s been bandied about a lot recently. But what is it, exactly? Traditional branding ideas are well-known. At first glance, digital branding may appear to be similar to traditional branding. However, trust us, it differs a lot. It’s even better to think of digital branding as a natural progression of conventional branding, given the two have a lot in common. Let’s see how Wikipedia defines it:
” Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.”
While this isn’t the most straightforward definition, it captures some of the key elements that make up this relatively new concept. In its most basic form, digital branding seeks to connect and make an impression on people using digital assets (websites, social channels, etc.). Digital branding is the all-encompassing sensation you receive from a company’s digital presence, whether it’s from consumers, strategic partners, or workers. Now let us dig a little deeper into the specifics of digital branding.
Why is Digital Branding Important?
The significance of digital branding is determined by how well you communicate your worth to your customers. Thinking about your prospective consumers – that traffic – and how we can tell them who we are, what makes us different, and what makes us better is what digital branding is all about. When a website visitor knows our business, the likelihood of making a transaction decreases dramatically.
The competition across nearly every industry becomes more fierce by the minute. For this reason, developing an identity and a plan to reach your audience has never been more important than it is today. Where we see so many companies fall down in creating a digital branding strategy is the lack of cohesion between their various digital activities. They may have hired one business to create their website, but they also have an employee managing their social media, a third-party performing their SEO, and one of the owner’s relatives managing their PPC. There’s a lot that gets lost in translation, and even if a company tries its hardest to bring all of the pieces together to achieve a similar purpose, maintaining a centralized brand and marketing plan is frequently tough.
Now let us find out, how Digital Branding can help your business:
The Key is CONSISTENCY
The most significant benefit of digital branding is its capacity to be disseminated across a variety of digital channels, including online advertisements, search engines, social media, websites, and online activations. Your company’s performance is determined by your ability to apply your brand stories consistently across all platforms. It will assist you in reaching your target audience among the vast number of (online) consumers. We’ve progressed well beyond the point of concentrating on a single channel in the hopes of reaching everyone. It’s critical to tell your narrative and communicate it at every touch point. Losing control over how your brand is viewed, which may go unnoticed in the short term, can have long-term consequences. We at Instavix understand this and thus take care of the consistency for our clients so that your brand is not missing out on any platform online.
“A BRAND IS JUST A PERCEPTION, AND PERCEPTION WILL MATCH REALITY OVER TIME”- Elon Musk, CEO of Tesla
Relationship Building -A Must
A believable tale must be told by your brand. Customers want to be able to connect with the tale. The digital world is rapidly changing, and we’re witnessing a technology shift that allows potential customers to interact with companies in a variety of ways. Our objective with them is to establish relationships. Because your brand values are the foundation from which you start developing using the digital principles you’ve established rather than the tools and technology, a solid Digital Branding can help you build these partnerships. This step helps your reputation building and helps gain more positive perceptions and reviews.
“IF PEOPLE BELIEVE THEY SHARE VALUES WITH A COMPANY, THEY WILL STAY LOYAL TO THE BRAND.” – Howard Schultz, CEO of Starbucks
Word of Mouth
It’s tedious to communicate in a one-way fashion. The tools and technology utilized in digital branding allow you to engage with customers on a more personal level. As a consequence, customers are not only engaged with your brand, but they are also growing to love it and the narrative it symbolizes. As each customer is unique and has their own set of values, this results in individualized and distinct consumer experiences. Both sides benefit from engagement since they not only give feedback but also feel like they are part of a larger totality. Long-term relationships are worthwhile to invest in since they lead to greater devotion and, eventually, brand ambassadors: your consumers become one with your brand and begin telling their friends and family about it. The importance of word of mouth cannot be overstated.
“A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS — IT IS WHAT CONSUMERS TELL EACH OTHER IT IS.”- Scott Cook, Co-Founder Intuit
So to put it another way, digital branding is concerned with the perceived characteristics of your brand’s representation. It’s a tool, a collection of requirements that, when correctly used, turn ethereal into something concrete. It may communicate your brand’s narrative and values across all digital platforms where customers interact with it. Establishing a rich basis on which to develop connections.
For our clients, Instavix design, manage and analyze digital branding initiatives. Please contact Instavix now if you’d like to learn more about digital branding trends, our philosophy, or if you need a hand in Digitally Enhancing your Brand. Instavix, a Digital Branding Agency in Indore can help you align your branding strategies that will help your business grow.